Jony Ive trades the iPhone for the Prancing Horse as Ferrari finally unveils its $640,000 electric vanguard in Rome.
While the purists were busy clutching their V12-shaped rosaries, Ferrari quietly slipped into Rome to reveal the Luce—a car that represents the most significant pivot in the…
The aesthetic departure is immediate. With Ive at the helm of the exterior and interior, the Luce moves away from the aggressive track-ready aero of the F80 and toward a sleek,…
Despite the high-voltage noise, the Luce faces a complicated identity crisis within its own stable.
Jony Ive trades the iPhone for the Prancing Horse as Ferrari finally unveils its $640,000 electric vanguard in Rome.