Crossover

From Das Beste to High-Rise: How Aston Martin Became Your Landlord

With its Miami tower nearly full and a new Daytona project approved, Aston Martin is leading a charge of auto brands into architecture. But translating automotive prestige into a 66-story skyscraper requires more than just a logo—it demands a deep dive into material science and humidity-proof engineering.

The Aston Martin Residences in Miami are not just a branding exercise; they are the physical manifestation of a promise stretching back to the dawn of the automobile.

But translating the sleek lines of a grand tourer into a 66-story tower on the Miami waterfront is a brutal engineering challenge.

This pivot from manufacturer to landlord is part of a larger trend of high-stakes crossovers.

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With its Miami tower nearly full and a new Daytona project approved, Aston Martin is leading a charge of auto brands into architecture. But translating automotive prestige into a 66-story skyscraper requires more than just a logo—it demands a deep dive into material science and humidity-proof engineering.

Read at Downforce & Divots