With the unveiling of the GMR-001 and two new Magma concepts, the Korean luxury titan is trading the serenity of the clubhouse for the high-octane chaos of the Mulsanne Straight.
While most luxury marques are content with a logo on a polo sleeve, Genesis is opting for a full-scale assault on La Sarthe.
The reveal at Le Mans wasn't limited to a singular prototype. Genesis showcased a dual-threat evolution of their performance philosophy: the Magma GT Concept and the Magma GT3…
Industry veterans are noting the rapid pace of the Magma program. By unveiling these concepts ahead of the 2026 24 Hours of Le Mans, Genesis is positioning itself against…
With the unveiling of the GMR-001 and two new Magma concepts, the Korean luxury titan is trading the serenity of the clubhouse for the high-octane chaos of the Mulsanne Straight.